5/2/2024 - 22/3/2024 Week 1 - Week 7
Wong Kai Xin / 0353027
Design Principles / Bachelor of Design in Creative Media / The Design
School
Final Compilation
INSTRUCTIONS
Exploration:
Fig 1.1 Spectrum 23, 2016 by Victo Ngai
The reason I picked this artwork by Victo Ngai is mainly because of the
clear contrast shown in this picture, which is between the poor and rich,
which reminded me of UNSDG 1. The effect is created using contrasting
colors palettes for the two different parties (dull, green background
and a bright yellow focus circle). The colors used for the rich are also more vibrant and lively, plus there
is a bigger variety, compared to the ones used for expressing the poor,
which looks monotonous. Emphasis has also been created, with the giant hand in the middle,
lifting the rich, which expresses the rich will always be on the top. Not
only this, the circle shape draws the spotlight to the well-off, reflecting the
real-world situation about poverty. In addition, there is balance as well
in the artwork as the content is centered.
TASK 2
Visual analysis:
Fig 2.1 Spectrum 23, 2016 by Victo Ngai
observation: This design work is in portrait format. As seen in
the centre of the artwork, there is a huge hand, acting as a platform for
the people there with shopping bags and fancy food; the rich. At the bottom,
the ground is surrounded with a few people in ragged clothes, and depressed
expressions, implying the poor. As for visual elements, the main colours
observed are green and yellow.
analysis: In this design, the contrast is
cleverly depicted using different colors for each group. The background is a
dull, green color, while there's a circle filled with a bright yellow draws
attention to the center. The people in the bright yellow circle are
portrayed with vibrancy, while the ones in the dull green space are shown
with depressing expressions. Not only that, there is a size difference
between the size of people in both parties, adding on to the emphasis. The
large hand in the center lifting up the people in the circle symbolizes
their elevated status in society. Additionally, the circular shape directs
focus to the privileged class, reflecting the harsh realities of poverty.
The composition feels balanced with everything centered, enhancing the
impact of the artwork.
interpretation: This is an artwork that was aimed to be designed for various social and
political topics, specifically no poverty, and for the
Humanitarian Raid, Mother Jones, AD: Carol Perot Spectrum 23, 2016. The main idea behind this design is to compare the wealthy with the
underprivileged therefore the composition, with its centered elements,
not only emphasizes the artwork's impact on highlighting socioeconomic
inequality and advocating for poverty alleviation efforts, but
also prompts reflection on the urgent need to address poverty alleviation
efforts.
Examining the stark differences shown in this image, especially between the
rich and poor, brings to mind the United Nations Sustainable Development
Goal 1 (UNSDG 1), which aims to end poverty in all forms.
TASK 3
Design:
Fig 3.1 Wong Kai Xin_Trapped_Task 3 (JPEG)
Fig 3.2 Wong Kai Xin_Trapped_Task 3 (PDF)
Rationale:
"Trapped" is a portrait artwork depicting a poor boy stuck behind a fork, which appears like prison bars with a huge plate of delicious steak right in front of him, but not being able to have a bite of it. The purpose of this artwork is to vividly illustrate the theme of poverty through its powerful imagery and symbolism. The artwork not only encourages contemplation about the pressing necessity to tackle poverty but also underscores the significant disparities depicted between the rich and poor. This portrayal evokes thoughts about United Nations Sustainable Development Goal 1 (UNSDG 1), which seeks to eradicate poverty comprehensively. In this design, the contrast is shown by using two different tones of colors: dull as well as bright. I used brighter colors for the steak and boy, then used a dull background which won’t snatch the attention away. This not only shows contrast, but also creates emphasis on the two main subjects. Furthermore, the balanced composition of the artwork, accentuated by its centralized elements, contributes significantly to its overall impact and effectiveness.
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