Design Principles Task 2
5/2/2024 - 22/3/2024 Week 1 - Week 7
Wong Kai Xin / 0353027
Design Principles / Bachelor of Design in Creative Media / The Design School
Task 2
INSTRUCTIONS
This task requires you to assess, investigate, document and analyse the
existing art/design work you selected in Task 1. You will study the design
principles found in that work, as well as the size, placement, purpose,
effectiveness of the design in relation to the UNSDG goal that you have
chosen.
In your Task 2 Visual Analysis post in the blog,
1. Recap Task 2 brief
2. Write a 300- to 350-word visual analysis of the selected design (refer to
Visual Analysis lecture notes and guide).
3. Include reference links where applicable.
TASK 2
A visual analysis involves examining and interpreting visual elements
such as images, artworks, photographs, or designs. It involves analyzing the
composition, colors, shapes, lines, and overall visual presentation to
understand the message, meaning, or aesthetic qualities conveyed by the visual
material. Visual analysis can be applied in various fields such as art,
design, media studies, advertising, and communication to gain insights into
the visual aspects of a particular subject or artifact.
There are 3 phases in a visual analysis:
1. Observation
- Observation is about carefully examining the visual aspects of a design
and describing them accurately without any prior information. It's about
looking, thinking, and finding the right words to express what you see.
2. Analysis
- Analysis means thinking about what you've seen and making conclusions
about the design. Consider how the visual parts work together to create design
principles and affect viewers. Think about how your eyes move through the
design and why. Apply what you know about design principles.
3. Interpretation
- In this last step, mix what you've observed and analyzed with facts
about the design and its background from reliable sources. Think about what
the design means and why it was made.
Fig 1.1 Spectrum 23, 2016 by Victo Ngai
observation: This design work is in portrait format. As seen in
the centre of the artwork, there is a huge hand, acting as a platform for the
people there with shopping bags and fancy food; the rich. At the bottom, the
ground is surrounded with a few people in ragged clothes, and depressed
expressions, implying the poor. As for visual elements, the main colours
observed are green and yellow.
analysis: In this
design, the contrast is cleverly depicted using different colors for each
group. The background is a dull, green color, while there's a circle filled
with a bright yellow draws attention to the center. The people in the bright
yellow circle are portrayed with vibrancy, while the ones in the dull green
space are shown with depressing expressions. Not only that, there is a size
difference between the size of people in both parties, adding on to the
emphasis. The large hand in the center lifting up the people in the circle
symbolizes their elevated status in society. Additionally, the circular shape
directs focus to the privileged class, reflecting the harsh realities of
poverty. The composition feels balanced with everything centered, enhancing
the impact of the artwork.
interpretation: This is an artwork that was aimed to be designed for various social and political topics, specifically no poverty, and for the Humanitarian Raid, Mother Jones, AD: Carol Perot Spectrum 23, 2016. The main idea behind this design is to compare the wealthy with the underprivileged therefore the composition, with its centered elements, not only emphasizes the artwork's impact on highlighting socioeconomic inequality and advocating for poverty alleviation efforts, but also prompts reflection on the urgent need to address poverty alleviation
efforts. Examining the stark differences shown in this image, especially between the
rich and poor, brings to mind the United Nations Sustainable Development Goal
1 (UNSDG 1), which aims to end poverty in all forms.
FEEDBACK
- Credit line
- Left align
- Don't tell what it implies (observation)
- Take out “the rich”
- Describe where is the green n yellow
- Don't talk about UNSDG
- Talk about emphasis
- Use contrast to talk about the visual aspects in terms of the bright yellow color and the dark green, and the size of the humans
- When doing analysis, describe in terms of visuals, not the meaning behind
- First sentence from analysis bring to interpretation
REFLECTION
At first, I had some trouble finding the difference between the three different sections in completing a visual analysis, but after reading the slides and doing some research, I had a better understanding of what are the purposes of each section. Personally, I found the "analysis" part the most thorough, as I had to extract every design principle I spot and explain.
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