Major Project Task 1
3/2/2025 - 21/3/2025 Week 1 - Week 7
Wong Kai Xin / 0353027
Major Project / Bachelor of Design in Creative Media / The Design School
Task 1
INSTRUCTIONS
TASK 1
To do :
Finalise project title
Propose a group name
Timeline
Project development plan
Identify problem/issue
Project aim/objectives
Targeted users
‘HOW MIGHT WE” statement
Problems
Inconsistent sleep patterns are leading to significant time management challenges
Relationship problems
Having 100 of passwords
Design Students with the Burden of Tools (especially architecture students)
Work Life Balance / Physical Health
The Uncertain Career Path (Young People Struggle to Define Their Future Jobs)
Social Media Travel Obsession / Loss of the Sense of Discovery Adventure
The struggle to find fun activities that match one’s mood, energy, time, and budget. (can do app/website but app is better) ‘Reclub’ app (example of this idea)
Project title:
"Mood, Time, Budget—Why Is Fun So Hard to Plan?"
"Mood Right, Time Tight—What’s the Plan?"
"Adventure Block: When Fun Feels Hard to Find"
Group name:
Dora & friends
Timeline:
Week 1-3: Task 1 - Proposal Development (20%)
Week 1:
Finalize the project title and group name.
Draft the project development plan.
Define project aim and objectives.
Identify targeted users.
Week 2:
Develop How Might We (HMW) Statement.
Start preparing the user interview guide/questions.
Week 3:
Conduct user research: Each team member interviews at least 3 targeted users (proof of individual work).
Synthesize user interview data using an Affinity Diagram to identify patterns and insights.
Week 4-5: Task 2 - Design Proposition (30%)
Week 4:
Continue analyzing and developing user insights from the interviews.
Develop User Personas based on the research data.
Week 5:
Create User Journey Maps.
Finalize user insights and design propositions.
Week 6-7: Task 3 - Concept Presentation (40%)
Week 6:
IDEATE: Brainstorm ideas using storyboarding and sketches.
Gather design inspiration from other resources or websites.
Develop User Flow/Work Flow diagrams.
Design Design Guidelines: Color scheme, typography, and UI components based on target user personas.
Week 7:
Create Initial Lo-Fi Prototype: Include sketches and wireframes.
Prepare concept presentation for review.
Week 7: Task 4 - ePortfolio (10%)
Week 7 (continued):
UI/UX students must create and share the Figjam board for group discussions.
Individual ePortfolios should be created using platforms like Blogspot or others to showcase each student’s individual process, including interviews and contributions.
Ensure all work is clearly marked with student names for progress tracking.
Project Development Plan
Project aim/objectives
Aim:
To develop an intelligent app that suggests personalized, fun activities based on a user’s mood, energy level, interests, time, and budget, making adventure planning effortless and exciting.
Objectives:
Use AI to recommend fun activities based on mood, energy, time, location, and budget.
Provide real-time, budget-friendly, and group-friendly options that adapt to user preferences and feedback.
Targeted users
Adventure Seekers & Travelers – Individuals who love exploring new places but want personalized recommendations.
Social Groups & Friends – Groups who struggle to find activities that match everyone’s interests and energy levels.
Busy Individuals – People who want quick, hassle-free activity suggestions without spending time planning.
HMW statements
How might we help people effortlessly discover fun, personalized activities that match their mood, energy, time, and budget, while bringing back a sense of real adventure and spontaneity?
To do :
Conducting user research (prep interview questions)
Each interview three targeted users (need to have proof)
Synthesize user interview data using Affinity Diagram and see pattern
Feedback:
1. focus on either one physical or online activities
2. key in mood use selection
3. focus on one (mood/energy/time/budget)
4. what else can we do in the app? what other features can we add?
5. depression can be a bit too sensitive, people normally wouldn't want to share
6. suggestion to change to problem 6,
7. look for one existing app and improve that
8. look for a common interest among us
- Interviewee’s Background
- Can you tell me about yourself? (Name, age, career, income)
- How do you usually spend your free time?
- How often do you participate in outdoor activities? Can you provide some examples?
- Do you usually participate in activities alone or with others? If with others, who do you typically go with?
- Would you be interested in meeting new friends who share your interests and joining outdoor activities with them? Why?
- Challenges
- What factors influence your decision to join outdoor activities? (What motivates you?)
- What challenges do you face when trying to find outdoor activities to join?
- Have you heard about any difficulties others face when trying to participate in activities?
- Experience
- Are you aware of any existing platforms that help filter activities based on the factors you mentioned earlier?
- Which platform(s) do you currently use to find outdoor activities that match your interests?
- How often do you use it, and why?
- What do you find most useful about the platform?
- Preferences
- What type of platforms do you prefer for discovering outdoor activities? (Apps, websites, social media, etc.)
- What would motivate you to use a platform for finding outdoor activities?
- If you could add a useful feature to such a platform, what would it be and why?
Consultation session
Task Completion Plan:
Thursday, 20/2 (Deadline: 11:59 PM)
✅ Each of us interview 3 people (Aged 18-24, can be students or employees)
✅ Record the session or take screenshots for proof (Audio recording is recommended for better recall during data analysis)
Friday, 21/2 - Deadline (To be announced later)
✅ Document interview data (List down key insights from each interview)
✅ Create an Affinity Diagram (Refer to this guide)
https://www.interaction-design.org/literature/topics/affinity-diagrams?srsltid=AfmBOoqFMErgS2DqWfIqjXSANVMLsJ75a9NN1ps7ZFdnUCRnA6BrtTjW
✅ Find a suitable template (Organize all gathered requirements into a structured format for submission)
User Persona 02 (KaiXin)
- Student (full time)
- Seldom outdoor participant (Once every few weeks or rarely) - alone
- Outdoor activity - Sports
- Pain points - no one accompany/ difficult matching schedule/ character issue
- Needs - new friends
- Current App - Social media
- Prefer - App - personalize recommendations, user-friendly ui
SUBMISSION
REFLECTION
Looking back on our project so far, I’ve learned a lot about teamwork and problem-solving. At first, we had many different ideas, but after discussing them with the team and getting feedback, we narrowed them down to something more focused.
Interviewing people gave me a better understanding of their struggles, and I realized that sometimes, what we think is a good idea might not actually work for users. At first, we wanted to include mood, energy, time, and budget all together, but after getting feedback, we saw that it might be too much, so we decided to focus on just one.
The timeline has also been helpful in keeping everything on track. There were times when things felt a bit overwhelming, but breaking tasks into smaller steps made it easier to manage. The feedback about being careful with sensitive topics, like mental health, also made me think about how important it is to consider how our ideas affect people.
Moving forward, I want to focus on making sure our app is useful and easy to use. Instead of creating something completely new, we can also look at existing apps and see how to improve them. Overall, this project has taught me a lot about working together, understanding users, and planning things properly, which will be useful in the future.
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