Experiential Design Task 1

 24/9/2024-3/1/2025 Week 1 - Week 14

Wong Kai Xin / 0353027

Experiential Design / Bachelor of Design in Creative Media / The Design School

Task 1


INSTRUCTIONS


Students are given series of exercises that explore the current, popular trend in the market to give them better understanding of the technologies and the knowledge in creating content for those technologies. Students will conduct research and experiment to find out features and limitations which will later allow them to make decision on which technologies they should proceed with in their final project. 


CLASS SUMMARY

Week 1
- reflection is very important in your portfolio
- present with show and tell, don't just talk about it
- examples of student past works on AR
- elevate the user experience, ask yourself what more can you do
- full screen takes away user experience

We also had a session where we tried searching up an AR view of animals in class

Fig 1.1 AR view of a dog



Week 2
- recap on user journey maps
lecture slides - designing experiences

We were then separated into groups and were required to think of a location familiar to all of us and create a user journey map, including gain points, pain points, as well as the solution. 

group presentation miro link: https://miro.com/app/board/uXjVLY-OD2I=/

Week 3 
tutorial in unity (refer in exercises)

Week 4 
tutorial in unity (refer in exercises)

Week 5
tutorial in unity (refer in exercises)


EXERCISES

Week 1

task 1: Identify what type of XR experience is AR or MR? and why

AR (Augmented Reality) and MR (Mixed Reality) are types of XR (Extended Reality) experiences:

Augmented Reality (AR)
- Adds digital objects to the real world, but they don’t interact with it.
- Example: Pokémon Go or Snapchat filters.

Mixed Reality (MR)
- Combines real and digital worlds, allowing them to interact with each other.
- Example: Microsoft HoloLens, where holograms can blend with your surroundings.

In short:
- AR: Adds things to the real world.
- MR: Blends the real and virtual worlds together.

task 2: Imagine the scenario in either of the two places. what would the AR experience be and what extended visualization can be useful? What do you want the user to feel?

chosen location: kitchen

What would the AR experience be?
  • Step-by-Step Guide: As users cook, they scan the work surface, and the app overlays instructions directly onto the space.
example: while preparing a cake, the AR app could highlight the ingredients and show the exact measurements needed for each step.

  • Timers and Alerts: Users can set timers by pointing to the oven or stovetop, and the AR app will visually display the time left or alert them when the dish needs attention.

What extended visualization can be useful?

  • Visualizing Recipes: As users begin preparing a meal, they can see 3D representations of the finished dish and how each step leads to that result. 
example: a visual representation of how dough should rise or how a cake should look when it’s baked.

What do you want the user to feel?

  • Convenience: The goal is to make users feel like they have an assistant aiding them while cooking/baking in the kitchen, especially when they are beginners. The AR experience eliminates confusion and reduces errors, making the process of cooking feel like an exciting, interactive journey rather than a chore.

Week 2
Marker-Based AR Experience
- We were given a tutorial of how to do a basic AR Experience (marker based) in class using Unity.It was basically about installing the Vuforia package, setting up its license key and then going to Unity to complete the image target exercise 



Week 3
User controls and UI (buttons)
- For this week, we were shown how to use unity and continued the tutorial from last week's class.
In this tutorial, we were taught on how to create a simple menu page with Unity and how to insert buttons, as well as edit text. Not only that, we learned how to change the color of the button when it is highlighted

menu scene

credits scene

After doing my menu and credits scene, we then moved on to creating a button in our AR scene

For this exercise, we learned how to make our buttons function, bringing us to respective scenes. After, we did a simple animation exercise with the cube, one being cube_hover (moving stage), the other being cube_idle (stationary stage). Then, creating "play" and "stop" button for the animations.


Week 4
Markerless AR experience

- Previously, we did a marker-base AR experience why we need an ImageTarget to trigger the AR visuals. In our case, we spawn a 3D cube when the image target is detected. We then change it to a video and we added controls to the video. In this tutorial, we'll look at a marker-less AR experience where we only need to detect the ground/floor/any flat surface, and we will be able to spawn our 3D object.

plane finder- detect the ground

ground plane stage- allow you to put items on the ground



IDEAS FOR AR Project

Submission
google docs:


Presentation video:


REFLECTION

Working on this assignment really opened my eyes to how Augmented Reality (AR) can transform everyday experiences. I was especially excited about the perfume AR idea, where users can visually explore scent notes through interactive animations, as I am a big fan of perfumes myself. It made me think about how AR can help people connect with something as intangible as a fragrance in a more personal way.The sustainable fashion AR concept stood out to me because it encourages eco-friendly shopping decisions. I love the idea of a virtual wardrobe where you can see how new items fit with what you already own, promoting thoughtful purchases and reducing waste. The food AR idea felt very practical, especially for people with allergies or specific dietary needs. Being able to scan a dish and immediately see allergens and nutritional info felt like a helpful tool for anyone trying to eat healthier or stay safe. The language learning AR concept was also interesting because it made the process of learning a new language fun and engaging. Using real-world objects and interactive challenges felt like a fresh, playful way to pick up new words and phrases.

Overall, this assignment helped me realize just how much potential AR has to make everyday activities more engaging, informative, and even enjoyable. It really got me thinking about how technology can blend with our physical world to create deeper, more meaningful experiences.

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