Digital photography and Imaging Project 02

7/4/2023 - 7/7/2023 Week 1 - Week 16

Wong Kai Xin / 0353027

Digital Photography and Imaging / Bachelor of Design in Creative Media / The Design School

Project 02 - Double exposure & Poster design

LECTURES

Week 4 : 

In today's lecture, we learned about blending using gradients 

• multiply get rid of the white
• screen get rid of the black
• soft light get rid of the grey

Introduction to Basic Compositions

Focal point:

• A key element to any good composition is a strong focal point. It helps your viewers’ eyes naturally settle on the important pieces of your design first

Scale and Hierarchy:

• Scale is often used to help communicate hierarchy by drawing attention toward and away from certain elements, thus signifying their importance to the communication.

Balance:

• A good technique for mastering asymmetrical balance is to think of each element as having a ‘weight’ to it. 
• Smaller objects might ‘weigh’ less than larger objects, and heavily textured elements might ‘weigh’ more than flatly colored elements.

White space:

• White space is mostly known as “empty space” to balance up the main focus of a composition.
• It can help boost your design’s clarity and overall look by balancing out the more complicated and busy parts of your composition with space that helps your design to breathe.

Rules of thirds:

• helps composition techniques that are in line with what is naturally pleasing to the eye.
• use negative space creatively

Golden ratio:

• a useful guideline for determining dimensions of the layout
• helps in creating and appreciating a sense of beauty through harmony and proportion.
• One very simple way to apply the Golden Ratio is to set your dimensions to 1:1.618

Blending mode

Fig 1.11 Slides on how to apply blending mode

Week 5 :  

Since there was no class today, we learned about double exposure and how to do it.

 

Fig 1.12 Tutorial on how to apply double exposure

Week 6 : 

Digital photography

exposure setting

1. iris (control the flow of light entering the lens)
2. shutter speed 

- slow shutter, allows more light come in whereas fast shutter lets less light in

3. iso (affects brightness of photos)

lens perspective 

• wide angle
• standard
• tele 

depth of field: the proportion of the image that is reasonably sharp and focus

Week 7 :

Fig 1.21 tutorial on cyborg exercise

Week 9 : 

Steps summary

1. use pen tool to draw face shape

2. make selection

3. right click then press layer via cut

4. move the face out of its original place

5. use pen tool ( change from path to shape )

Fig 1.31 flower face effect tutorial 

INSTRUCTIONS 

Following the Sustainable Development Goals, we have to pick one SDG and come out with an impactful poster using the Photoshop application

---

EXERCISES

Week 4 : 

Research 01

1a.What is Poster Design?

A large sheet with images and text aiming to catch audiences' attention

1b.What is good poster design?

A design that still maintains a clear and clean overall look, but still look eye-catching enough

1c.What is a photographic poster? What is an illustrated poster? Photographic poster

Photographic prints are high-quality, detailed, and accurate representations of images, typically used for fine art or archival purposes. Posters, on the other hand, are lower-quality prints produced for advertising, decoration, or informational purposes. Choose based on intended use and desired quality.

1d. Share a good photographic poster.

In class exercises:

Trying blending using a gradient layer and adjusting it's setting for it to look more natural

Fig 2.1 blending exercise 1

Fig 2.2 blending exercise 2

Fig 2.3 blending exercise 3

Week 5 : 

Research 02

2a. What is Double Exposure?

A combination of two exposures in one image to produce evocative results.

2b. What is Digital Double Exposure? 

A photograph composed of two combined and overlaid images.

2c. Share a good Double Exposure.

Double exposure exercise :

Fig 3.1 double exposure exercise 1

Fig 3.2 pictures used

Fig 3.3 double exposure exercise first draft

Feedback: 

• add something to the background eg: sky
• sakura branches could grow out

Fig 3.4 double exposure exercise 2 (JPEG)

Week 6 :

Blending mode

Fig 4.1 blending mode exercise 1

Fig 4.2 blending mode exercise 2

Fig 4.3 blending mode exercise 3

We also tried experimenting taking pictures from these different camera settings:

1. wide angle: 0.5X/ 0.6X
   

2. standard angle: 1X

3. tele angle: 2X

4. portrait mode
   

Week 7 :

Cyborg exercise :

Fig 5.1 cyborg exercise

Week 9 : 

Fig 6.1 flower face effect exercise

 MyTiger project 

The SDG that I have picked is "Life on land"

1. IDEA 1

Fig 7.1 sketch

Fig 7.2 pictures used

Fig 7.3 first draft 

Feedback : the idea of the flames as words is smart, but the photoshop editing isn't really good

After doing this, I was not satisfied with the idea, therefore I decided to come up with a second poster idea

2. IDEA 2

For this idea, I decided that I still wanted a human to still be in it, but this time they will be carrying a plant, symbolising the land trees, and it being attached to waste, as if they are the lung of the plants. With this, it shows how much toxic substances the plants have to take in everyday.

Fig 8.1 pictures used

here, I was wondering if I should use plastic bottles or the cigarettes, however I figured the cigarettes could send a more impactful message.

Fig 8.2 first draft

Feedback: overall good work but insert a text 

Fig 8.3 Poster design (JPEG)

 

Fig 8.4 Project 02 google slides

Submission:

Fig 9.1 Double exposure Exercise (PDF)

*file was too large to be exported as a PDF

Fig 9.2 Poster design (JPEG)

Fig 9.3 Google docs submission Project 02 (PDF)

REFLECTION

While doing this project, I learned lots of new photoshop skills and learned how to apply them on my poster. I started off struggling with not being satisfied with my work, then got back up after with a new idea. I figured that looking at more inspirations can help this problem. Moreover, I found that layering and organizing you layers was extremely important and could be helpful for projects like this. As for the double exposure exercise, I learned that a double exposure exercise should always have it's subjects blending seamlessly with each other to have the effect.